Electromagnetic Field in MRI

Electromagnetic Field in MRI Haoqi Yu Physics 2702 Tatiana Seletskaia MRI is an abbreviation of magnetic resonance imaging, it is first discovered by two physicists in 1947, Felix Bloch and Edward Mills Purcell. MRI is an imaging device that uses both powerful magnetic fields and radio frequency to produce detailed pictures organs and structures inside the human body. It is mainly used to detect the oscillations of hydrogen atoms. The magnetic field strength in an MRI machine is measured in Tesla (T), majority of clinical MRI are performed at 1.5 or 3T. The MRI machines produces an extremely strong magnetic field up to 50,000 times that of the Earths magnetic field and electromagnet of similar strength would be able to pick up a car. Static magnetic fields are created by the flow of direct current electricity, The human body is made up of 70% of water, which is largely composed of water molecules. A water molecule consists of two atoms of hydrogen and one atom of oxygen. MRI relies on the magnetic properties of a hydrogen atom to produce images. Hydrogen being the simplest element in the periodic table, it consists of just a single proton for its nucleus, with no neutrons and is orbited by a single electron. A way to model a proton is to think of it as a sphere composed of positive current loops that are stacked to one another.   Like the earth, proton has a spin, a north and south pole, and it spins around its magnetic pole. As a positive spinning charged particle, it produces a magnetic dipole moment. Normally, the proton is oriented randomly so there is no overall magnetic field, it will just spin regularly. When it is placed in an electromagnetic field, the proton will start precessing, at a rate depending on the field strength of the MRI system. The components of the MRI system incl ude the primary magnet, gradient magnet, radiofrequency (RF) coils, and the computer system. The primary magnetic field refers to the strength of the static permanent field, hydrogen atoms align parallel or antiparallel to the primary field (B0), this is called longitudinal magnetization. The main purpose of this RF pulse is to disturb the protons which are precessing. A greater proportion of the hydrogen protons aligns to the direction parallel to the primary magnetic field or low energy state than antiparallel or high energy state. The net magnetic vector is in the direction of the primary magnetic field. The proton spin around the long axis of the primary magnetic field is called precession, the precession rate is called the Larmor frequency. When protons precess together, this is known as in phase, when protons process separately, that is known as out of phase. The frequency changes in proportion to the magnetic field strength at 1.5T is 63.9MHz. The gradient coils generate secondary magnetic field over the primary field, they are located within the bore of the primary magnet. They are arranged in opposition to each other to produce positive and negative poles, the arrangement of these gradient coils gives MRI the capacity to image directionally along x, y, z axis. Gradient magnets alter the strength of the primary magnetic field, thereby changing the procession frequencies between slices. The RF coil is used to transmit a second magnetic field, which results in a disturbance of the proton alignment. Some low energy parallel protons flip to a higher energy state, decreasing longitudinal magnetization. Protons then become synchronized and precess in phase. Thus, a net magnetization vector turns towards the transverse plane to the primary magnetic field. The radio frequency coil is used to receive signals to create images as protons resume their normal state in the primary magnetic field prior to transmission of the RF pulse. A fter the RF pulse, protons flip back to their low energy state parallel to the primary magnetic field. MRI machines uses static magnetic fields in the range of 200 to 3000mT. Static magnetic fields are generated by permanent magnets, wherever electricity is used in form of direct current through superconductors. The signal with the body increases as the field strength of the static field increases. The MRI machine gets the image from the hydrogen body in our body, when the body is in the MRI, it activates the hydrogen atoms. It puts them in a state where there now susceptible to forms of energy, when radio frequency energy is added, the hydrogen atoms are in a high-energy state. When hydrogen atoms are in the high-energy state, they are going to try to decrease its energy level and release it to the surrounding structures. Hydrogen atoms in fat have a different frequency in terms of its ability to release radio frequency energy, so the MRI image is bright and dark. References YouTube. Ominhs, 14 Oct. 2011. Web. 07 Mar. 2017.  . Magnetic resonance imaging. BMJ : British Medical Journal. Ed. Abi Berger. BMJ, 05 Jan. 2002. Web. 07 Mar. 2017. Magnetic resonance imaging (MRI). Encyclopà ¦dia Britannica. Encyclopà ¦dia Britannica, inc., n.d. Web. 07 Mar. 2017. Blink, Evert J. Mri : Physics. Mri Physics. N.p., n.d. Web. 7 Mar. 2017. Schild, Hans H. MRI, made easy ( well almost). Berlin: Schering, 1990. Print. Static Fields. Static Fields: 3. What Are the Sources of Static Magnetic Fields? Green Facts, n.d. Web. 07 Mar. 2017.

What is Advertising?

Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for bysponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial,radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages. 0 Ways to Advertise your Business If you have a work at home business that you run over the internet with a website you will need to get the word out and attract people to your site. There are several ways to do this. Just remember to have a budget and stick to it. Make a plan and do something every day to advertise your work at home business. It is a competitive world out there so try to be unique and original. Your advertising needs to pop out at people to get their attention. If they’ve seen it a hundred times, they’re not going to pay attention to yours. Make your potential customers want to see what you have to offer and want to keep coming back for more. It can be challenging and hard work, but in the end it will all be worth it when your business is a success. These are some of the things you can do to advertise your work at home business. Advertising both online and offline can bring customers to your business. Here are some ideas 10 Ways to Advertise your Business – Make a unique†¦ (Page 2 of 4 ) Make a unique and exciting web page. If you are working online, this will be the heart and soul of your business. Make it as interesting as possible. You want potential customers to want to stay and read all the information you have to offer and buy your products. Write original articles and submit them to article directories. Use your website in your resource box and people will visit your website if the article intrigues them enough. Submit your website to link directories. The more exposure and back links to your site you can get, the better. Find link directories that are popular and have lots of traffic and you’ll have visitors in no time. Place online and offline classifieds. Find classified sites, there are paid and free, and submit eye catching ads. Make the title pop so people will instantly be drawn to it. Hand out flyers with your website address on them. Make flyers with a slogan or picture that will make people stop and look at it. Don’t be afraid to use some color. 10 Ways to Advertise your Business – Get some business†¦ (Page 3 of 4 ) Get some business cards made up with your website address on them. Hand these out whenever you get a chance. You can add color to these also. Make use of the many traffic exchanges on the internet. Find as many as you can and pick the ones that interest you. Use as many as you’re comfortable with because you’ll have to surf and click for an hour or so a day to earn views to your site. Post in forums. Giving people advise on the things you know is building a reputation for you and putting a signature with your name and website address may send people to your site. It’s also a great place to learn from others that are doing the same or similar business as you are. Tell everyone you know about your business and before you know it they will tell others. It’s like a chain reaction, word of mouth can be powerful. Make a capture page. Sometimes they are called squeeze pages or splash pages. Make it short and to the point to grab the attention of the person reading it. They will put their name and email in the opt in form and become a subscriber in your list. You can send them your offers for as long as they are a subscriber. About the Author: Tara Martindale specializes in helping people find the best work at home business opportunities available. Visit Tara's Work at Home Business Opportunities site for details. Print Advertising – Newspapers, Magazines, Brochures, Fliers The print media have always been a popular advertising medium. Advertising products via newspapers or magazines is a common practice. In addition to this, the print media also offers options like promotional brochures and fliers for advertising purposes. Often the newspapers and the magazines sell the advertising space according to the area occupied by the advertisement, the position of the advertisement (front page/middle page), as well as the readership of the publications. For instance an advertisement in a relatively new and less popular newspaper would cost far less than placing an advertisement in a popular newspaper with a high readership. The price of print ads also depend on the supplement in which they appear, for example an advertisement in the glossy supplement costs way higher than that in the newspaper supplement which uses a mediocre quality paper. Outdoor Advertising – Billboards, Kiosks, Tradeshows and Events Outdoor advertising is also a very popular form of advertising, which makes use of several tools and techniques to attract the customers outdoors. The most common examples of outdoor advertising are billboards, kiosks, and also several events and tradeshows organized by the company. The billboard advertising is very popular however has to be really terse and catchy in order to grab the attention of the passers by. The kiosks not only provide an easy outlet for the company products but also make for an effective advertising tool to promote the company's products. Organizing several events or sponsoring them makes for an excellent advertising opportunity. The company can organize trade fairs, or even exhibitions for advertising their products. If not this, the company can organize several events that are closely associated with their field. For instance a company that manufactures sports utilities can sponsor a sports tournament to advertise its products. Broadcast advertising – Television, Radio and the Internet Broadcast advertising is a very popular advertising medium that constitutes several branches like television, radio or the Internet. Television advertisements have been very popular ever since they have been introduced. The cost of television advertising often depends on the duration of the advertisement, the time of broadcast (prime time/peak time), and of course the popularity of the television channel on which the advertisement is going to be broadcasted. The radio might have lost its charm owing to the new age media however the radio remains to be the choice of small-scale advertisers. The radio jingles have been very popular advertising media and have a large impact on the audience, which is evident in the fact that many people still remember and enjoy the popular radio jingles. Covert Advertising – Advertising in Movies Covert advertising is a unique kind of advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sports. There is no commercial in the entertainment but the brand or the product is subtly( or sometimes evidently) showcased in the entertainment show. Some of the famous examples for this sort of advertising have to be the appearance of brand Nokia which is displayed on Tom Cruise's phone in the movie Minority Report, or the use of Cadillac cars in the movie Matrix Reloaded. Surrogate Advertising – Advertising Indirectly Surrogate advertising is prominently seen in cases where advertising a particular product is banned by law. Advertisement for products like cigarettes or alcohol which are injurious to health are prohibited by law in several countries and hence these companies have to come up with several other products that might have the same brand name and indirectly remind people of the cigarettes or beer bottles of the same brand. Common examples include Fosters and Kingfisher beer brands, which are often seen to promote their brand with the help of surrogate advertising. Public Service Advertising – Advertising for Social Causes Public service advertising is a technique that makes use of advertising as an effective communication medium to convey socially relevant messaged about important matters and social welfare causes like AIDS, energy conservation, political integrity, deforestation, illiteracy, poverty and so on. David Oglivy who is considered to be one of the pioneers of advertising and marketing concepts had reportedly encouraged the use of advertising field for a social cause. Oglivy once said, â€Å"Advertising justifies its existence when used in the public interest – it is much too powerful a tool to use solely for commercial purposes. . Today public service advertising has been increasingly used in a non-commercial fashion in several countries across the world in order to promote various social causes. In USA, the radio and television stations are granted on the basis of a fixed amount of Public service advertisements aired by the channel. Celebrity Advertising Although the audience is ge tting smarter and smarter and the modern-day consumer getting immune to the exaggerated claims made in a majority of advertisements, there exist a section of advertisers that still bank upon celebrities and their popularity for advertising their products. Using celebrities for advertising involves signing up celebrities for advertising campaigns, which consist of all sorts of advertising including, television ads or even print advertisements. The advantages and disadvantages of advertising boils down to one aspect key aspect – cost. BENEFITS Advertising is generally costly, but has to be viewed as an investment and a cost that is going to pay for itself many times over. There are many different types of advertising and not all forms of advertising cost money. The most effective form is word of mouth – when previous customers make recommendations to others. This type of endorsement is invaluable and comes off the back of good service previously delivered. Word of mouth advertising however rarely delivers massive results, instead it is more likely to bring a steady stream of business and enhanced reputation. Media advertising through television, radio and newspapers is a reliable way of driving sales and results, but is an expensive venture. Selecting your target audience and the medium best suited to reach that audience is an art in itself, but when completed properly provides great returns. DISADVANTAGES The downside of advertising is that you have to have your business geared up to cope with additional demand, as well as targeting the right audience. If you spend money on a campaign and do not have the stock or manpower to deal with the demand that follows, it could end up being counter-productive. Being unable to match demand or meet promises can be very damaging to the reputation of a company. If customers are let down or not happy with the service they receive following an advertising campaign, it could be a long time before they consider doing business again. A well planned, targeted advertising campaign can revolutionize a company, bringing them to the public attention and creating a market that can continue to pay dividends for months to come. By keeping the message straightforward and simple a campaign can create a favorable impression, leading to inquires and orders, and giving the company the opportunity to maximize business and profits.

The current Economic Situation in SA, India and Germany

Since the successful hosting of the roll cup football 2010 AS has sustained GAFF at Just under 20%. IN has been spending a large portion of its GAP on GAFF and this increased even more in 2004 to 2007 when they saw an increase from approximately 25% to 33%. GE has seen a gradual decline in GAFF however we expect to see this continue at the same rate as Germany continues to invest in renewable energy technology and infrastructure. Extrapolating IN and AS GAFF to 2020 we expect to see much the same ratio and a moving average extrapolation through to 2020 has been used for both countries.Economic theory states that gross savings, made up from the surplus between income and expenditure of households, business and government, is used to finance GAFF. The assumption is that these savings are stored in financial institutions and these institutions lend the savings to entrepreneurs and businesses in order for them to invest in capital. We can see from Fig. A. 9 in Appendix A that the correla tion between the proportion spent by the 3 countries on GAFF is proportional to the countries gross savings.AS savings as a percentage of GAP is extremely low in comparison to both GE and IN. Although AS can lend money in order to fund GAFF which it does this is not an ideal situation. It is essential for a country to consistently spend on GAFF as it is the capital which grows and sustains any economy. The culture in AS is not to save and in order to consistently fund capital it is essential for the AS public to start to save. 12 Fig. A. II in Appendix A indicates human development index (HID) for AS, IN and GE for the period 1995 to 2020.The HID is a measurement of life expectancy, educational attainment and income. The value expressed by HID is a value between O and 1 . The human development index is a measure of equality within a country and a value of 1 would mean perfect equality ND O would mean perfect inequality. As expected GE the developed country has the highest HID rating with an average of over 0. 9 since 2005. AS comes in second place with an average of 6. 19% from 2005 to 2014. AS has one of the world's most progressive constitutions and is based on the belief that AS belongs to all who live in it.AS is not without its equality challenges and unemployment, declining education system (WEFT global competitiveness report rates AS education as 46th out of 148 countries), high crime rates (rape in AS is the highest in the world), and widening gap twine rich and poor. IN score worst on the HID as a result of a large population many of whom live in abject poverty. It is however nice to see that things in IN are changing and they have come a long way since 1995 when they scored only 0. 4 HID and in 2014 they scored 0. 56 Just less than AS.Extrapolating GE HID to 2020 we SE no reason for any change and expect to see consistent value Just above 0. 9 for the whole period 2014 to 2020. Extrapolating AS HID to 2020 we expect the effects of a less competitive education system coupled with increasing unemployment, growing crime ate and widening of the gap between rich and poor to stagnate any improvements and predict a possible decrease in the HID for AS over the period 2014 to 2020. Inequality in IN is still a problem and we predict moderate improvement in HID but until there is a fundamental change especially in inequality between gender IN is unlikely to exceed 0. On the HID scale before 2020. 13 3. Conclusion 14 4. References 15 Appendix A 1 1. Introduction This assignment presents a range of economic variables from 1995 to present day and then extrapolates these variables to 2020. The economic variables are presented n three countries: South Africa (AS) India (IN) Germany (GE). The assignment explains trends and reasons for changes including the interrelationships between the economic variables, the countries presented, global economic forces and other socio-political economic factors within the specific country being described.AS is an upper-middle-income, emerging market economy and has been so for over 50 years. AS has an abundant supply of natural resources and a diversified well developed economy which boasts a service sector which accounts for more than 65% of total economic activity. AS has shown impressive GAP growth since it was welcomed back onto the international stage after spending many years in economic isolation from the rest of the world. AS has a functional infrastructure which falls short predominantly in the shortage of energy which has contributed to slowing economic growth.Eskimo, the AS parental power supplier, is building two new MAMMA coal fired power stations (Medium and Sessile) which were due to come on line in 2012 and when finally completed should relieve the energy crisis AS has faced since 2007. AS faces a number of other challenges which will be discussed in the odd of this assignment. If AS is to escape the middle income trap it needs to realism a GAP growth in excess of 6% for over 20 years. IN has a long history which includes British colonization.After years of passive civil disobedience and resistance to British rule, by the likes of Mahatma Ghanaian, IN finally got its independence in 1947. Economic reforms in 1991 helped IN to average over 6% growth from 1998 to 2014. India has a rapidly developing economy that is well diversified specializing in the IT and business service sectors capitalizing on a highly educated and skilled workforce. IN has many challenges including a large population many of whom live in abject poverty, government corruption and pollution which has caused extensive damage to the environment.GE in terms of purchasing power parity (POP) is the 5th largest economy in the world and boasts the largest economy in Europe. GE is considered a upper-income developed economy and is renowned as a leading machinery, car, chemical and technology exporter in the world market. GE has a highly productive, highly skilled, technical and well educa ted population which enables them to remain competitive on the European and global stage. In 1999 GE and 10 other European countries formed the European Union (EX.) and they introduced a common currency called the Euro.GE has committed to decommission all its Nuclear power stations, which account for 25% of Gee's power supply, by 2022. GE is investing extensively in renewable resources and is emerging as a world leader in this sector. 2. Discussion Inflation 2. 1 There are many causes of inflation, we take a look at a few of the causes in the context of the countries in the spotlight: Demand factors Rise in production costs Exchange rate fluctuations The crude oil price The cost of labor. Fig. A. In Appendix A indicates the average annual inflation for AS, IN and GE from 1995 to present and extrapolated to 2020. From Fig. A. L, it can be noted that GE a developed country has a very stable inflation rate that is consistently low averaging 1. 56% for the period 1995 to 2014. The preva iling reason for this is that GE has a very strong stable currency and is not exposed to exchange rate fluctuations. GE also has a very low population growth with an average year on year of -0. 4% for the period 1996 to 2014 which means any increase in demand for goods from GE has to come room the global market and not within its own borders. The rise in production costs as a result of high labor costs in GE possibly accounts for the majority of the inflation. GE has to large extent countered inflation by mechanizing production and reducing labor inputs coupled with the fact they have a highly skilled, educated and productive workforce which counters the high cost of labor in GE.Germany inflation is extrapolated, using a moving average calculation, to 2020. Consideration was given to GE stable inflationary history and the strict austerity measures the EX. has chosen since the global recession in 2008. In contrast to the stability of inflation in GE, inflation in AS and IN the two de veloping countries has been extremely volatile. Although AS and IN have positive population growth and a growing middle income population which feeds internal demand for goods and services the AS and IN economies remain heavily reliant on the rest of the world.On the 18 July 2014, Gill Markus the SARA governor hiked interest rates by 25 basis points in an attempt to curb inflation. The hike in interest rates should have an effect on reducing inflation as the cost of credit increases and consumers tighten their belts. The extrapolation of the AS inflation data to 2020 is a mathematical moving average keeping within the targets set by the SARA of 3-6%. There is a growing risk that inflation is likely to exceed the SARA targets.Due to pressure in terms of slow economic growth SARA is unlikely to hike interest rates by too much as this would stifle economic growth. Business in AS is coming under increased pressure from Labor. MIMIC and NINJA Strikes in the Platinum belt coupled with the current NASSAU strike will inevitably increase the cost of labor which in turn will have a knock on effect on increasing inflation. The NC government are considering alternate employment development incentives which if successful will help reduce the cost of labor, accelerate economic growth and reduce inflation.AS is extremely exposed to crude oil price hikes and exchange rate fluctuations which cause the cost of imported goods to raise with a rise in exchange rates. SOLO has the potential to provide a buffer to the oil price and effects of exchange rate on landed oil price; however they operate on an import parity pricing model. The competitions commission has handed down heavy nines on SOLO and the regulation of the SOLO import parity pricing model is highly likely.This will roll out to the Plastics industry in AS and should have a positive effect on Job creation, lower input costs and effectively lower inflation. 2. 2 Economic Growth Fig. A. 2 in Appendix A indicates the gross domestic product (GAP) of three countries AS, IN and GE for the period 1995 to 2020. On the primary vertical axis is billions of international dollars the measure using purchasing power parity (POP) theory which enables us to negate the effects of exchange rates between countries and compare GAP in real terms.The GAP POP measure is interesting in that it shows the relative size of the 3 economies to each other. We can see Just how small AS is in terms of the bigger players and although this may be disconcerting it is important to remember that AS has the 23 largest economy in the world. On the secondary vertical axis (Fig. A. 2 in Appendix A) we can see the percentage change year on year in GAP. Between 1995 and 2007 AS and IN experienced 3. 6% and 6. 9% growth year on year. GE was not as successful with average growth of only 1. 6% over the same period.Then came he great recession or economic meltdown of 2008/2009 where all 3 countries saw a downturn in GAP especially AS and GE who registered a negative GAP growth in 2009. Inn's GAP growth only dipped to Just over 5% in 2009 showing a resilient economy not overly exposed to the rest of the world. In the recovery phase all three countries recovered well however a second dip in 2011 to 2012 hit IN the hardest and IN dipped to Just under 4% GAP growth in 2012. AS hosted the 2010 FIFE world cup soccer which created large scale infrastructural spending by the government through the recession period helping to boost the AS economy.Extrapolating GAP growth into 2020 for IN there is likely to be sustained albeit slower GAP growth. IN has a burgeoning youth who are very well educated, are willing to work for very little and can converse extremely well in English giving IN a competitive advantage on the global market in the business service sector. IN is however coming under a lot of pressure from the Philippines who are competing in similar global markets in the business service and IT support sectors. IN needs to loo k to new industries in order to sustain its GAP growth.Extrapolating GE GAP growth to 2020 we note that GE has a eclipsing population however with their commitment to renewable resource energy technology and the growing emphasis in the world on green initiatives it is likely that Germany will capitalist on this advantage in order to sustain very moderate GAP growth. GE has a responsibility to other EX. countries and the poor performance of other EX. players could curb economic growth in GE. AS has a lot of challenges it needs to overcome in order to achieve sustained growth and escape the middle- income economy trap that has been its nemesis for the last 50 years.AS needs to address its labor issues and overcome the growing gap between rich and poor. The world economic forum competitiveness report indicates a host of positive factors which AS can build on however there are a number of shortcomings and AS needs to address these if it wants to continue to grow its economy. Extrapolati ng AS growth to 2020, it is difficult to foresee the current AS government under its leadership making any major inroads to solving the macro economic problems that will allow AS to realism larger GAP growth.Coupled to this the fact that AS is highly dependent on China and Europe for economic growth, the outlook for AS is moderate and we could e stagnation or even a decline in GAP over the next few years. Extrapolating IN growth to 2020, we perceive continued high GAP growth which exceeds 6% annually possibly coming under pressure if the world market does not accommodate this growth and as it comes under increasing pressure from global competition I. E. Philippines. 2. 3 Unemployment Fig. A. In Appendix A indicates the unemployment rates as a percentage of the economically active population in AS, IN and GE. IN has the smallest reported unemployment rate of the three countries with an average over the period 1995 to 2014 of Just under 4%. GE which also boasts a very low unemployment rate has an average of 8. 3% for the same period. AS has an alarmingly high unemployment rate with an average of Just over 24% over the same period. What is most disconcerting is in spite of the fact that AS has shown relatively consistent GAP growth the unemployment rate has continued to grow.The AS government (the NC) is part of a tripartite alliance with COATIS (trade union) and the ASAP (communist party). Until this alliance is broken it is unlikely AS will review labor regulations which would make it easier for business to employ more people. According to Eddie Rood, AS does not have an unemployment problem it has an employment problem. In other words it is too difficult for business to employ people and until regulations are focused more in favor of the employer than the employee the unemployment rate in AS is likely to consistently increase until 2020.In GE and IN there is likely to be very little change in the unemployment rate shown in the extrapolation which is a weighted moving average extrapolated through to 2020. 2. 4 Exchange Rates Fig. A. 4 in Appendix A indicates the average annual exchange rates for AS, IN and GE or the period 1995 to 2020. The primary vertical axis indicates IN Rupees exchange rate to the US dollar (USED) and the secondary vertical axis indicates Rand's and German Marks to the USED. GE which is a developed upper-income country has the least volatile exchange rate and has yielded an average of 0. 3 German Marks and Euro from 2002 to the USED. The IN Rupee and the AS rand, although depicted on different scales, have followed very similar trends indicating the volatility and dependence of developing countries currency on external global economic factors. The AS Rand is under a lot of pressure at present with regular service delivery protests and wildcat strikes like the platinum belt strike and the current NASSAU metal workers strikes followed by the ASIATIC strike due to commence on Thursday 24 July 2014.Coupled to this poor G AP growth, corruption, lack of service delivery and lackluster leadership from the ruling party is promoting uncertainty and possibly long term negative sentiment. Extrapolation of the exchange rate data for all 3 countries was carried out based on the MIFF projections on GAP in national currency vided by GAP in dollars. This extrapolation was double checked against factors that might influence the exchange rate in the form of Inflation, Gold Price, supply and demand for USED and SARA monetary policy.In the case of AS the possibility that AS becomes less attractive to foreign investors and the inflow of USED reduces is highly likely. The net effect of fewer dollars inflow into AS can result in a weaker rand. The SARA has a very strict fiscal policy which pegs the targeted inflation rate in AS at 3 to 6%. Under the watchful eye of Gill Markus the SARA attempts to curb inflation by easing the Report Rate which is the rate at which the SARA lends money to other banks.By raising the Rep ort rate the cost of credit is increased which in turn should reduce demand and with less money there should be less demand for goods forcing the price of goods to come down subsequently reducing Inflation. If inflation is lowered then the risk of AS goods becoming too expensive, (as a result of inflation increasing production costs), on the export market is reduced. AS is the world's 5th largest Gold producer and gold production and exports account for a large percentage of the inflow of SAID. A change in the price of gold has a large effect on the inflow of dollars which can subsequently lead to a depreciation of the rand.Although the USED is one of the most sought after and used currencies in the world fluctuations in the USED with specific reference to the appreciation of the USED can mean the Rand will depreciate. IN is subject to the same forces as AS with respect to exchange rates and the sum of these forces account for the volatility of the two currencies. A weaker exchange rate promotes local manufacturing due the opportunities to gain higher margins on the international markets. The volatility of the developing countries currencies counteracts a large portion of potential growth, due to relative uncertainty and high risk.It would be better if the exchange rate was consistently weak or even if it was consistently strong it would allow for less risk in investments into capital. Extrapolating GE exchange rate to 2020 is easier as the variability is small and we do not expect to see much change in exchange rates from GE as shown on Fig. AAA in Appendix A. In the case of AS and IN extrapolated to 2020 we expect to see a rise in exchange rates and a tapering off towards 2020. Both IN and AS will remain exposed to world economic forces and inflows and outflows of portfolio foreign investment. 2. 5 Interest Rates Fig. A. In Appendix A indicates the Interest rates for AS, IN and GE for the period 1997 to 2020. Interest rate refers to a rate which is charged f or the use of or loan of money. The interest rate which is depicted in Fig. A. 5 in Appendix A refers to the rate at which the reserve bank lends to other banks. The interest rate is one of a number of tools used by the reserve banks (central banks) to tighten or relax the monetary policy. The general trend for all three countries is a relaxing of their respective monetary policy in terms of interest rates as we see a big decline in interest rates for the period 1997 to 2014.The expectation with a lower interest rate is that credit is cheaper and money supply would grow quickly driving economic growth as the demand for goods and services increases and producers scramble to catch up with demand. Fig. A. L in Appendix A indicates that all three countries have been experiencing positive GAP growth barring the 2008/2009 world economic recession. The effect of pressure on supply of goods and services tends to drive the price up as odds and services become scarcer and consumers are willin g to pay more this drives inflation up.The SARA has set targets of 3 to 6% on Inflation as it is a proportional measure of the effects of hiking or lowering interest rates. The 2008/2009 recession has caused a slower demand for credit and lower interest rates from all 3 countries especially GE with interest rates of well below 1% is an attempt by the Deutsche Bundestag to fuel the GE economy. In AS, the SARA has raised interest rates (tightened fiscal policy) in an attempt to curb inflation and keep it within the 3 to 6% targets. The data for the 3 countries is extrapolated to 2020 based on a moving average.In AS the Interest Rate trend from 2014 to 2020 is predicted upwards to as high as 9% in 2020 as AS inflation and exchange rates remain under pressure and the SARA attempts to control the inflation within its targets. In IN the interest rates are predicted to continue to reduce to 2020 to stimulate the IN economy to grow. The pressure on food sources in India could drive Inflatio n upwards causing an increase in the interest rates. Similarly in GE the interest rates are expected to remain low with a gradual rise from 2014 to 2020.Contrary to the economic recovery plan adopted in USA (economic stimulus plan), GE and its EX. partners have opted for a more conservative approach and austerity measures have caused a slowdown in private spending. In order to fuel the economy and provide cheap credit the interest rates are extremely low yet GAP growth remains slow. Until there is an upturn in the economy interest rates in GE are likely to remain very low from 2014 to 2020. 2. 6 Trade Balance and Current Account Balance Fig. A. 6. 1 in Appendix A indicates the trade balance in AS, IN and GE for the period 995 to 2020.The trade balance is calculated by subtracting total import payments from total export earnings including gold and non-gold products. AS and GE are shown in USED on the secondary vertical axis and IN is shown on the primary axis. Trade balances for all 3 countries follow similar trends to the current account balance. The platinum strikes which lasted 5 months will have a negative effect on the balance of trade and subsequently the current account balance. Fig. A. 6. 2 in Appendix A indicates the current account balance in AS, IN and GE for the period 1995 to 2020.The current account includes trade balance and service, income and transfer receipts less service, income and transfer payments. Fig. A. 6. 2 primary vertical axis indicates the IN and AS current account balance in USED. The secondary vertical axis indicates the GE current account balance in USED. We can see that up until 2001 GE was running a marginal current account deficit and how they have turned this deficit into a large current account surplus. Germany is a leading technology supplier and has developed strong trade relations with China and the rest of the world.On the back of the Chinese and world economic growth the Germans have been able to capitalist and show a g rowing current account surplus. IN and AS who were pretty much break even on current account balance up until 2004 have embarked on development strategies. As can be seen in Fig. A. 6. 2 in Appendix A, IN has been a lot more aggressive in borrowing money and growing the current account deficit than AS. AS is often accused by world investors for not borrowing enough to boost development and economic growth.Extrapolating the data on to 2020 1 have taken the MIFF projections to 2018 and extrapolated to 2020 using a moving average calculation. AS would be expected to grow the current account deficit as they spend more on infrastructure in an attempt to stimulate the economy. AS imports a large variety of goods and services and exports predominantly natural resources. It would be wise for AS to develop industry that can add value to the natural resources in order to add value and ultimately increase its export value whilst simultaneously decreasing the need to import. . 7 Money Supply an d Credit Growth Money growth is shown on the primary vertical axis and credit growth as a percentage of GAP is shown on the secondary vertical axis for all three countries. The creation of money is largely dependent on bank deposits which when this money is leant out by the bank triggers the money creating process. The balance of payments and government finances are both major contributing factors to the creation of money. Gross savings, credit growth are also triggers for money growth as they contribute to the amount of bank deposits.Fig. A. 7. 1 in Appendix indicates MM annual money growth and credit growth as a percentage of GAP growth. Although there is considerable offset between the 3 countries the money growth trends year on year between all three countries are very similar. In the years preceding 2008 AS and IN showed consistent annual MM money growth of above 10%. In the global recession of 2008/2009 AS was hardest hit and dropped down to a money growth of just over 2% but has recovered to Just over 5% and is expected to be sluggish in money growth extrapolating to 2020.IN managed to remain less effected by the global recession and has retained annual money MM growth in excess of 10%. IN is expected to show more conservative money growth figures to 2020 as the world economy remains sluggish. GE has shown a reduced money MM growth and is even wowing negative money growth since 2009. The trend extrapolated to 2020 is expected to remain much the same. In AS credit growth as a percentage of GAP is extremely high at an average of over 185% of GAP since 2004. In comparison to GE (129%) and IN (67%) for the same period.The growth in credit does not result in bank deposits and subsequently an increase in credit growth has a negative impact on money growth. 2. 8 Budget Deficit and Government Debt Fig. A. 8 in Appendix A indicates the budget deficit and government debt as a percentage of GAP for AS, IN and GE for the period 1995 to 2020. The budget deficit for all three countries is shown on the primary vertical axis and the government debt for all 3 countries is shown on the secondary vertical axis. As a general rule of thumb the budget deficit should not exceed 3%.Since the late sass's AS has managed to consistently achieve budget deficits lower than 3% and in 2006 even managed to achieve a budget surplus. Since 2007 the budget deficit for AS and IN has increased with the AS budget consistently above the illusive 3% value. Since the 2008 and 2009 recession the AS government has, in similar fashion to the USA government's tumulus plan, understandably been spending more in an attempt to fuel the economy and stimulate much needed economic growth. Similar to AS IN has increased government debt and is slowly bringing their budget deficit down from deficit in excess of 10% to below 9% and trending downwards.GE has decreased its government debt as a percentage of GAP and has firm control of its budget deficit showing consistent budget surpluse s since 2012. Extrapolating the budget deficits to 2020 we can expect GE to remain in a surplus situation with AS stabilizing and remaining at Just above 4% with a possibility of returning to below 3% budget deficit. IN is expected to perform well and reduce their budget deficit to below 7% consistently to 2020. In terms of Government debt, GE is expected to consistently reduce government debt in line with the conservative economic plan and in line with EX. guidelines.AS is expected to increase government debt up to 2020 as it needs to stimulate economic growth through government spending. IN will continue to reduce government debt to 2020 as indicated in Fig. A. 8 in Appendix A. 2. 9 Gross Fixed Capital Formation the AS public to start to save. The Gross savings for all three countries has been extrapolated based on a moving average. . 10 Human Development Index Fig. A. II in Appendix A indicates human development index (HID) for AS, IN and GE for the period 1995 to 2020.The HID is a measurement of life expectancy, educational attainment and income. The value expressed by HID is a value between O and 1 . The human development index is a measure of equality within a country and a value of 1 would mean perfect equality and O would mean perfect inequality. As expected GE the developed country has the highest HID rating with an average of over 0. 9 since 2005. AS comes in second place with an average of 6. 19% from 2005 to 2014. AS has nee of the world's most progressive constitutions and is based on the belief that AS belongs to all who live in it.AS is not without its equality challenges and unemployment, declining education system (WEFT global competitiveness report rates AS education as 46th out of 148 countries), high crime rates (rape in AS is the highest in the world), and widening gap between rich and poor. IN score worst on the HID as a result of a large population many of whom live in abject poverty. It is however nice to see that things in IN are chang ing and they have come a long way since 1995 when they scored only 0. HID and in 2014 they scored 0. 56 Just less than AS.Extrapolating GE HID to 2020 we SE no reason for any change and expect to see consistent value Just above 0. 9 for the whole period 2014 to 2020. Extrapolating AS HID to 2020 we expect the effects of a less competitive education system coupled with increasing unemployment, growing crime rate and widening of the gap between rich and poor to stagnate any improvements and predict a possible decrease in the HID for AS over the period 2014 to 2020. Inequality in IN is still a problem and we predict moderate improvement in HID but until there is a fundamental change especially in

Il se peut que - French Subjunctive

Yes, il se peut requires the subjunctive:Il se peut quil le fasse.It could be that hell do it.The Subjunctivator! | Quiz: Subjunctive or indicative?

Online Exams An Assessment For Measuring A Test Taker s...

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Describe The Project Scope And Project Management Plan

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Detailed Analysis of Marketing Strategies of Facebook Inc

Question: 1. what marketing strategy or strategies for facebook if it wishes to remain a sucessful organisation throughout the next decade?2. what marketing options can you describe for facebook if it wishes to remain a successful organisation throughout the next decade? Answer: Introduction From the point of view of business, marketing strategy or strategic marketing is the goals and objectives in order to increase sales volume and acquire sustainability for long term. According to Ferrell and Hartline (2014), proper marketing strategy related to business allows organisation in improving the sales and growth of business in future along with attain competitive advantage. This report firmly focuses on describing the strategic marketing for Facebook Inc. and analysis of current marketing strategy with the help of theories and models. However, this assignment focus on providing strategic marketing options that helps in moving forward to Facebook Inc. A. Overview of Facebook Inc Facebook was first developed by Mark Zuckerberg in the month of February, 2004. Headquarter of Facebook Inc. in the Menlo Park in California. Facebook is the largest social networking media in this world. Market review of 2014 demonstrated that, currently more than 2 billion people use Facebook. Facebook Inc provides different software development tools and programming application to the developers in terms of better interface for the end user in web applications and mobile applications. Facebook Inc has one e-commerce website (www.facebook.com) as well as application for Smartphone such as Android, IOS, Symbian, etc. Both the website and application of mobile allows users in connecting them with their friend worldwide. Moreover, website of Facebook Inc allows users in sharing own thought, photos, tag photos to friend, request for friendship not on locally but also internationally. In order to message faster, developers of Facebook Inc developed Facebook Messenger that available for Instagram, Android and IOS. Walker and Mullins (2014) stated that messenger of Facebook allows people in transferring media such as music, photos, videos more than 20 percent faster rather than the chat box in mobile apps or website of Facebook. Apart from that, in order to large the business and long term viability, Facebook Inc makes strategic partnership with the AXA Group. This strategic partnership helped in developing the commercial collaboration and marketing in digital as well as mobile sphere market. B. Marketing Analysis I. Nature of Facebook Marketing Strategies since it began Identification of Facebook Marketing Strategies: Advertisers and users of Facebook are the potential customer of Facebook Inc. However, after 2010 the company faces many challenges in the class action of lawsuit. The lawsuit of the company violated the privacy of their users especially the advertiser of different companies. According to the users of Facebook, it has been identified that other people are able to scan the private message that was sent between the two people via chat box (Ortega and Garca-Villaverde, 2011). This complaint violated the privacy of users. It decreased customer base for Facebook Inc. However, in 2013, the company introduced new privacy policy in their social networking website named Electronic Communication Privacy Act. The new privacy policy of Facebook Inc ruled out the old terms and develops new term by investigating the external problems especially the privacy problems. According to the Dutch privacy regulator CBP, the new policy implement in 2015. This privacy allows the company for use if photos for commercial purpose. This policy allows the users in sharing information to others with full authentication of the other parties. Apart from that, Facebook Inc facilitates their users in sharing current location information with the other parties. Resource Based View of Facebook Inc Resource: The main resource of Facebook Inc is the database of 845 million users throughout the world. However, the competitors of Facebook Inc such as Twitter, Google Plus, LinkedIn and many more unable to acquire half of Facebook customer base. Therefore, it indicates that, large customer database of Facebook is the potential and important resource. In order to attain large database of customer, Facebook developer introduced the Like button in merchant websites hat embedded to Facebook. Biggadike (2010) argued that when the users visit Facebook site and like the Webpage of Facebook or the services of Facebook, it build the rare utility of user preference and service or product acceptance. However, it has been identified that, Google Plus introduce same marketing strategy in terms of enlarging their customer database. Apart from that, Chesbrough (2009) opined that since the starting of business in 20045, Facebook Inc continuously developed or introduced new service or add data as the comment in other websites. This makes able to increase customer. Facebook credentials provide service to user based on proper authentication such as unique user id and password. The new innovation of Facebook Inc is e-payment via the portal of Facebook Inc (www.facebook.com). Advertiser can provides their ads through the website of Facebook easily rather than other social media site such as Google Plus, LinkedIn, Twitter, etc. Hall (2011) acknowledged that huge customer database resource make the very high security to Facebook from the viewpoint of competition. Capabilities: Developers of Facebook work hard for the company and developed new products for the way of communication. It builds competitive advantage in social media networking area. For example, Facebook introduced timeline function, application for mobile phone as well as palmtop, messenger only for send message not only text but also music, videos. Apart from that, Developer of Facebook recently designs calling function in their messenger app. In the website of Facebook, developer implement S-1 filling function that protect the website from attackers. Porter Five Force Analysis for Facebook Inc Bargaining Power of Customer: Users and Advertisers are the potential customer of Facebook. Majority of customer of Facebook demands for privacy of their profile. S-1 filling privacy strategy implementation allowed Facebook in maintaining securities and exchange in the IPO (Initial Public Offer) (Li and Calantone, 2011). This strategy increases 69 percent customer and 18 percent revenue for Facebook Inc. Bargaining Power of Suppliers: S-1 filling strategy reduces the various factors from their suppliers such as losing of user experience in location based and inability in entering new countries. For example, Facebook Inc currently developed their organisation in India. Though, due to lack of privacy majority of user shifted to Google Plus services from Facebook. Threats from New Entrants: Facebook faces challenges from the new entrants site Path. The market review of 2012 demonstrated that more than 2 million users shifted to Path from Facebook. Path offer low threat and multi user experience. However, Path has limited access from Android and IOS. Threats of Substitute Products: Facebook faced major challenges from the different messaging substitute products such as WhatsApp, iMessage, Hike, WeChat, Line etc. This kind of messaging apps allows user in internet based messaging from their phonebook (Morris et al. 2011). Apart from that Hangout function of Google plus attract more recently to user based on multi function such as text messaging, video calling, over computer as well as mobile. Competitive Rivalry: Google Plus, Twitter, LinkedIn, WhatsApp gives strengthening competition to Facebook in social media environment. According to Mark Zuckerberg, Facebook lose 37 percent revenue growth due to entrance of new competitors in social media industry. II. Strategic Marketing Options for Facebook moving forward In order to maintain the existing customer and attract new customer, Facebook Inc has to design their marketing strategy based on the following five methods Segmentation: Segmentation strategy will be the better option in satisfying customer maintain customer database accurately. Facebook Inc has to segment their market based on demographics. It helps in testing the consumer preference in a particular demographic area and providing the service based on demand, Facebook satisfy their existing customer and attract new customers. Optimization of Ads: Facebook has to give much time in testing the methods, tweaking as well as for changing the functions in their commercial websites as well as in the application. Analysing the ads and providing these ads into the demographic area based on preference Facebook can attract more attention of their customers. In order to optimizing the ads, Facebook has to maintain some criteria such as Always Never Use of accurate representation with image for drawing outline of products and service. Always show the appropriate image with truthiness. Use of appropriate punctuation. Use proper sentence case for ads line never capitalized or lower case. For better work gives personal touch. Campaigns Scheduling: Facebook has to setup their campaigning based on day or week or month because time is the bug matter for peoples life. It will help in creating biggest difference to Facebook Inc. Budget Management: Facebook has to collaborate with their advertiser for bid or buy per click during optimization of ads. This type of official statement for the maximum bid will allows Facebook in managing their budget in other purpose because it the free access site. Result Tracking: Facebook has to measure the result with the Return on Investment method and tracking the result. The solution of conversion tracking service helps in recording information of each sale. Conclusion This study described the strategic marketing of Facebook Inc in social media industry. Facebook Inc introduced new app named Facebook Group that allows people in creating group and sharing the videos, photos, own idea within the wall of that particular group. The group function at the top of application that allows users in sharing information with more faster and easily. However, user of Face3book also able to track notification based on their personalization. For example, if they want to see notification of that particular group then turn of the function whereas if they do not want to see notification then Facebook facilitate turn off function to avoid notification. Reference List Biggadike, E. R. (2010) "The contributions of marketing to strategic management," Academy of Management Review, 6, 621-632 Chesbrough, H. W. (2009) Business model innovation: Its not just about technology anymore. Strategy and Leadership, 35: 12-17. Ferrell, O. and Hartline, M. (2014). Marketing strategy. Mason, OH: South-Western/Cengage Learning. Hall, R. (2011) "The strategic analysis of intangible resources" Strategic Management Journal, 13, 135-144 Li, T. and Calantone, R. J. (2011) The impact of market knowledge competence on new product advantage: Conceptualization and empirical examination, Journal of Marketing, 62, 1329. Morris, M., Schindehutte, M. and Allen, J. (2011) The entrepreneurs business model: Toward a unified perspective. Journal of Business Research, 58: 726-735. Ortega, M. and Garca-Villaverde, P. (2011) Pioneer orientation and new product performance of the firm: Internal contingency factors, Journal of Management and Organization, 17 (4), 474-497 Walker, O. and Mullins, J. (2014). Marketing strategy. New York: McGraw-Hill Irwin.